Material that hits the ground running.
The Challenge
A no-tie shoelace alternative brand came to Material ConneXion after experiencing a high breakage rate in their product.
With negative reviews impacting sales, and a contract with a major sportswear company on hold due to quality concerns, they needed a solution – and quick!
The Discovery
Through Material Landscape, MCX identified highly elastomeric bands for the product line and supported the client as they entered production.
The Material Solution
Elastomers and rubbers normally sourced for garden equipment, under the hood in automotive, and medical devices were all considered for this consumer product.
The material recommendations made by Material ConneXion are being tested in the brand’s current product offerings. The right material means a dramatically improved product and happy customers.
Service of Choice
Material Landscape provides select resources through material deliveries and focused project workshops on topics such as: Sustainability, Efficiency Evaluation, Competitive Analysis, Product Evaluation, Opportunities Analysis, and Material Trends.
We’re here to help you make smarter long-term material decisions. By monitoring 75+ trends and topics that influence industries and decision makers, we are poised to keep you ahead of the curve — and better prepared for the future. Let’s design a clear path forward. →
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